During its iPhone 15 event this week, Apple released a sketch where CEO Tim Cook and VP Lisa Jackson bragged about the company’s environmental goals with Mother Nature, played by Octavia Spencer. It was a flex to help bolster the marketing around the Apple Watch Series 9, some versions of which are sold as carbon neutral. It’s the first product to carry the branding, but others will follow as Apple pushes toward its goal of becoming entirely carbon neutral by 2030. It was after the event, however, that I wondered how much of this was Apple smugly congratulating itself for work that it’s meant to be doing.
There are plenty of companies in the mobile space, and none are as adept at making regular decisions look pious as Apple. So, I figured I’d read all the companies’ sustainability reports from the last year to see if that bluster was worth puncturing. But, much as we may want to sneer at Apple, it turns out no major manufacturer is close to matching its claims. In fact,…
2023-09-15 11:00:51
Article from www.engadget.com rnrn
