WH Smith attributes UK book market growth to Britney Spears’ memoir

WH Smith attributes UK book market growth to Britney Spears’ memoir

The UK’s ⁤book market ⁣is ⁤on track for growth this‌ year, according to⁢ the boss⁤ of WH Smith, one of the country’s biggest booksellers, as Britney Spears’ memoir and Richard Osman’s latest ​crime novel boost ‍sales ahead of Christmas.

Robust book sales and ⁣a​ rebound in travel that‌ lifted sales at‌ its outlets‍ in airports and train stations drove a 75%‍ jump in⁢ pre-tax profits to £110m ‌in the year ⁢to 31 August, as sales ⁣rose ⁢28% to £1.8bn.

“There are lots of great titles out​ there,” said Carl Cowling, the chief executive of WH Smith,‍ referring to the ⁤slate of Christmas books on offer that include a new cookbook from ​Jamie Oliver,⁢ Osman’s fourth crime‍ novel, The​ Last Devil to Die, and Spears’ The Woman in Me. “It’s not going ⁣to be up by much ‌but ​it’s a good robust⁣ market.”

He‍ said‍ WH Smith was doing well with⁤ sets of cheaper books for children and now‍ had a specialist bookshop in every UK airport.

WH Smith’s confidence in‌ the books market ‍comes‍ after the publisher Bloomsbury said it had made record profits in the first half of the year thanks to a boom in fantasy fiction and continuing ⁢strong sales of Harry Potter‍ titles.

Airports led the⁤ way for recovery at⁣ WH ⁢Smith’s travel outlets, with total sales⁢ up 48% as passengers flooded‌ back to ​international⁤ travel after the pandemic lockdowns. That compared with a 15%‍ lift in train ⁤station stores.

Cowling said WH Smith’s efforts to⁤ broaden‍ its⁤ ranges, ⁢bringing in more health‌ and beauty ⁢products⁢ and‌ technology – such as phone charging cables ‍and headphones – had supported growth.

The​ group’s biggest growth story is overseas,⁣ however. Sales doubled⁤ at the WH Smith’s European ​and ‍international travel stores outside the US and Canada, as ‌it opened new outlets in Belgium, Italy, Spain and Sweden, while North American sales rose ⁤32% to become the group’s ​second-largest division after UK travel and ‍ahead of UK high streets. A further 50 North American stores⁢ are expected to⁢ open⁢ in the year ahead.

The company said it would ​pay £27m ⁢in⁢ dividends to shareholders ⁤as it generated large ​amounts ​of ‍cash and had a path for expansion in airports around the world. Sales⁤ on UK high streets slipped back​ by 1% to £469m while‌ profits were down more ​than 4% to £43m.

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The chain has long been criticised for cost cutting ‍in its‌ stores, which rely ⁣heavily on self-service ⁤checkouts. Cowling said he ‍expected​ only ​a handful of UK⁣ high street stores to close‌ in the⁣ year ahead as WH ⁣Smith ⁣had short leases on the⁢ vast majority of its sites, all of‌ which were profitable, and⁢ it was cutting rents by an average of‌ 50% in negotiations.

He said WH Smith’s position on high streets had also been helped by rivals’ problems. “We have quite a⁣ weak competitor⁢ set – ‍Paperchase‍ has⁣ left ⁣the high street,” he said.

2023-11-09 10:43:45
Source‌ from www.theguardian.com
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