IBTimes US
Many sales teams have historically tried to increase conversion rates by making hundreds of calls a week. However, in today’s age of automation, a more targeted and focused approach is necessary. Ultima Insights has developed a sales intelligence platform that identifies top leads most likely to result in a sale. By aligning efforts with key events and the organization’s key drivers, sales professionals can ensure their outreach is not only targeted but also resonates with the current priorities and challenges of their prospects. This allows salespeople to spend more of their time selling and less time researching, getting as close as possible to pre-qualifying the client before the first call.
Representative image.
Pixabay
Ultima Insights predominantly works with rapidly growing B2B technology businesses with an average contract value of six figures or more. Each week, it provides sales teams with several qualified leads and a wealth of information about each lead on a custom dashboard, somewhat similar to a dossier on each company. The information is backed by links to sources such as company websites and news reports. The proprietary process, which has two patents pending, is a mix of AI-powered automation and human-led research, drawing on the strengths of both to ensure high-quality information.
“At Ultima, we fundamentally understand that it’s impossible to automate a great salesperson, but, with better information, sales teams can enjoy even better outcomes,” said Noah Jacobs, co-founder of Ultima Insights. ”To put it humorously, we can’t find you a date to prom, but we can tell you who’s single and most likely to say yes. More seriously, one of our clients, who is the head of strategic sales at a Series A-backed startup, says that Ultima Insights provides the best context for lead generation that they have ever seen. It tells a story, paints a picture and gives them immediately actionable content for high-quality prospecting.”
2024-01-23 16:00:05
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