NBC’s Winning Strategy: How the 2024 Olympics Playbook is Already a Success

Witness Mike Tirico ‌in action ⁢on the set of NBCUniversal’s coverage of ⁢the ⁣Paris 2024 Olympics in⁣ the beautiful city of Paris, France. ⁣The talented Kristy Sparow captured this moment perfectly.

Comcast’s NBCUniversal has ‍always been a strong supporter of the Olympics, but this year⁢ they went all out to attract more viewers, especially for their streaming platform, Peacock.

Their efforts have been⁣ rewarded with over 30 million viewers tuning in to ⁤NBC’s TV ‍and⁤ streaming⁢ services⁤ to ‍catch the ⁢games. This led to a record-breaking $1.2 billion in ‌advertising⁣ revenue.

Looking beyond the Games, NBC executives are now focused on leveraging‌ this success to enhance future live⁤ sports coverage in the competitive streaming ‌and live sports market.

Jenny Storms, the ⁤chief ⁣marketing officer of entertainment and sports at NBCUniversal, shared, ”We made significant changes‍ to our strategy two years ago, and it ‍has paid off tremendously.”

2024-09-01 07:00:01
Article from www.cnbc.com