La Liga, Spain’s top flight of professional football and home to some of the world’s biggest clubs—like Barcelona and Real Madrid—has signed a new sponsorship deal that sees its previous branding (“La Liga Santander”) swapped out, with the league now to be known as LALIGA EA SPORTS.
Please note the caps is their idea, not mine. It’s presumably part of EA’s big push to get people ready for this year’s FIFA EA Sports FC video game, which will play the same as last year’s edition but will be the first to not be able to rely on decades-old brand recognition.
Which is all well and good for everyone involved, I’m sure hands have been shaken and money exchanged, but this isn’t a business press release website. I don’t really care what the top flight is called, and EA Sports have been sponsoring big european football leagues for years in one way or another (they’ve got multiple deals with the Premier League, for example, including appearing on referee’s uniforms).
2023-07-09 06:00:04 Real Madrid & Barcelona's League Is Now Named After EA Sports
Original from kotaku.com
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