Walmart is revolutionizing its retail strategy by incorporating cutting-edge technologies like artificial intelligence, generative AI, and augmented reality to provide customers with a personalized shopping experience. The retail giant aims to enhance customer engagement across its Walmart and Sam’s Club stores as well as apps.
According to Walmart, the use of proprietary artificial intelligence tools will enable the creation of hyper-personalized shopping experiences tailored to individual preferences. This shift towards adaptive retail strategies reflects Walmart’s commitment to leveraging technology for customer satisfaction.
The GenAI platform, known as Wallaby, utilizes large language models based on decades of Walmart data to deliver contextually relevant responses within the Walmart ecosystem. By harnessing the power of AI, Walmart has developed advanced customer support assistants that streamline shopping processes and improve overall user experience.
In addition to enhancing customer interactions, Walmart is also focusing on predictive content delivery through AI-based technologies. This content decision platform will personalize online shopping experiences by curating unique homepages for individual shoppers.
Looking ahead, Walmart plans to launch these innovative platforms in the United States by next year. By prioritizing human needs and integrating technologies like AI and AR into their operations, Walmart remains committed to meeting evolving customer demands in an increasingly digital landscape.
Source from www.ibtimes.com