Apple CEO Tim Cook has confirmed that the company plans to announce new features before the end of 2024, turning speculation into expectations. He stated that Apple is putting a “tremendous amount of time and effort” into generative AI and is excited to share the details of their ongoing work later this year.
This is great news for Apple users and concerning news for Apple’s competitors. It’s also pleasing news for pundits and analysts who now have a few months to speculate on what Apple will introduce and how it will be done.
Apple has always been truthful, and Cook’s comments suggest that there will be deepening links between whatever Apple comes up with in AI for its existing devices and its newest device.
Apple is no slouch when it comes to applied machine intelligence, and on the strength of Cook’s words, it is about to introduce its own take on genAI.
Late last year, sources claimed Apple was scrambling to bring this tech to market, spending $1 billion on the project and building its own internal Apple GPT LLM (Large Language Model) engine. The big winner might be iOS, which will be filled with LLM features, including better auto-complete, playlist generation, and powerful new additions to the company’s creative and productivity apps.
To realize those ambitions, Wedbush Securities analyst Daniel Ives believes Apple will make a sizeable acquisition this year.
2024-02-07 09:00:04
Link from www.computerworld.com