A unique video emerged in the K-pop scene, devoid of the usual glitz and glamour. No catchy tunes, no flashy outfits, no intricate dance moves. This video took place in a simple auditorium with basic white tables and a large projector screen.
Despite the lack of traditional K-pop elements, it featured screenshots of conversations between key figures in the industry, sparking conversations across the K-pop community.
The focal point of this video was Min Hee-Jin, the mastermind behind NewJeans, one of the hottest K-pop acts today. In a bold move, she held a press conference to address allegations of misconduct by Hybe, the powerhouse behind BTS.
This public dispute, filled with accusations of plagiarism and financial impropriety, has caused a significant drop in Hybe’s market value and raised concerns about its relationship with rising star NewJeans, especially with BTS currently on hiatus.
Andrew Eungi Kim, a professor at Korea University, highlighted the underlying issues: “It’s a battle for money, control, and the artistic ownership of NewJeans.”
While BTS members fulfill their military service obligations, NewJeans has been making waves with chart-topping success and high-profile appearances. The driving force behind this success is Ms. Min, who has become a symbol of resistance against corporate dominance in South Korea.
Hybe, formerly known as Big Hit, rose to prominence through BTS’s global triumphs. However, concerns about sustaining that success have led to a decline in its market value. Despite this, Hybe has seen success with other groups and strategic expansions, including the acquisition of Ithaca Holdings.
The controversy at Hybe came to light when an audit was announced, revealing internal power struggles and legal disputes within the company. This unfolding drama has captivated the K-pop world and raised questions about the future of both Hybe and NewJeans.
2024-05-12 19:54:27
Post from www.nytimes.com