Gen-Z job seekers are revolutionizing the way they search for employment, with TikTok emerging as their go-to platform for career advice and guidance. Unlike previous generations, these young individuals are seeking a more personalized and supportive approach from employers, along with attractive perks and salaries. Instead of traditional methods like networking through family and friends, they are turning to TikTok to navigate their way up the career ladder.
On TikTok, users may stumble upon creators like Lauren Spearman, who sheds light on warning signs in job postings, or Kennie Bukky, who shares insights on salary negotiations. Brittany Peatsch, another viral sensation, offers valuable advice based on her own layoff experience at Cloudflare. These creators are shaping the job-seeking landscape for Gen-Z with their relatable content and practical tips.
2024-05-09 08:42:04
Originally published on www.economist.com