X, the company formerly known as Twitter, may not be properly labeling its ads, putting it at risk of running afoul of the FTC once again. There have been numerous reports over the last several days of ads appearing in users’ timelines without being labeled as such, according to TechCrunch, which was first to report on the stealth ads.
According to their reporting, as well as reports from industry groups, users have identified numerous ads that leave off the typical “Ad” label that identifies the post as paid advertising rather than a native post. It’s apparent that the posts are, in fact, ads when clicking into the “…” menu in the tweet, which indicates the tweet is a paid promotion.
While the unlabeled ads have irked users, who may mistakenly believe the platform is showing posts from accounts they don’t follow in their following timeline, the issue also risks stirring up more regulatory trouble with the FTC. Nandini Jammi, co-founder of watchdog group Check…
2023-09-08 15:42:34
Article from www.engadget.com rnrn