The Economics of Skiing in America
The allure of skiing in America is undeniable. The scene at the bottom of the Imperial chairlift in Breckenridge, Colorado, on a sunny Saturday morning is a testament to this. The anticipation is palpable as skiers eagerly await their turn to ascend the mountain. The thrill of watching men in red jackets trigger controlled avalanches adds to the excitement. However, the steep cost of lift tickets is a deterrent for many, with prices soaring to $260 for a single day. To avoid exorbitant fees, purchasing a pass before the snowfall is the savvy choice. This shift in pricing strategy reflects a broader trend in the American consumer economy, demonstrating the impact of industry consolidation and monopolistic power. Vail Resorts, the owner of Breckenridge, has been at the forefront of this transformation, offering the “Epic Pass” that provides unlimited skiing all season for a fraction of the cost of individual day tickets. This innovative approach has not only reshaped the ski industry but also serves as a microcosm of the evolving consumer landscape in the United States.
2024-02-27 16:43:29
Article from www.economist.com
