Apple is making a significant shift in its focus, with the recent cancellation of work on a car and the release of Vision Pro. It’s clear that the company is now putting a lot of resources into developing generative AI (genAI).
Apple CEO Tim Cook has emphasized the importance of this shift, stating that the company will break new ground in generative AI, which he believes will redefine the future.
Despite popular misconceptions, Cook highlighted that Apple is already deeply invested in machine learning, with transformative opportunities for users in productivity and problem-solving.
Apple’s ongoing AI adventure is expected to be unveiled at WWDC 2024, with enhancements first appearing in Siri, Spotlight search, Xcode, and the iWork suite.
However, Apple is not rushing genAI to market, as the company is considering the wider social and economic consequences of introducing new AI-driven tools.
Cook also claimed that every Mac powered by Apple silicon is an extraordinarily capable AI machine, thanks to the dedicated cores for standard computation and AI, as well as a highly capable on-chip GPU.
As Apple introduces its take on this tech, the GPU will be used to handle much of the AI lifting, particularly if the company seeks to put this intelligence at the edge.
2024-03-06 01:41:03
Original from www.computerworld.com
