Taylor Swift pauses between songs during her first sold-out concert of three nights at AT&T Stadium in Arlington, Texas, in March.
Fort Worth Star-telegram | Tribune News Service | Getty Images
LOS ANGELES – Taylor Swift changed the music industry. Now she’s coming for the movies.
The cinema industry is in a state of flux. Audience tastes have shifted and dual Hollywood strikes have only acerbated pandemic-related production delays that left the movie calendar sparse.
With would-be blockbusters fleeing the fall and winter slate, a direct result of strike rules that prevent top talent from promoting upcoming films, movie theater chains like AMC, Regal and Cinemark are desperately seeking unique offerings. Even IMAX, which started as place to screen documentaries and educational programming, stands to benefit from alternative theatrical content.
“The need has been there for many years, becoming more apparent during the early pandemic recovery era when audiences began coming back but…
2023-09-10 09:00:02
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