The Consumption of Popular Culture by the Multiverse

The Consumption of Popular Culture by the Multiverse



Why the multiverse​ is devouring ​popular culture

“Oh, ⁣JAKE,” ​brett ‌said, “we could have ⁣had such a damned good time⁣ together.” So writes Ernest Hemingway in “The Sun Also Rises”. “Ahead was a mounted⁤ policeman in khaki⁢ directing traffic. He raised his baton. The car slowed suddenly pressing Brett⁣ against me. ‍‘Yes,’ I said. ’isn’t it ‌pretty to think so?’”

It is pretty to think⁢ so,⁢ and ⁢if Hollywood got ⁣its mitts on Hemingway’s oeuvre today, the story would not⁢ end with such aching futility. As the baton came down the scene would jump to another world, or⁤ timeline, where Brett and Jake—he, in this other⁤ reality,‍ having dodged that emasculating war wound—are rolling in the hay, then (wave ⁤of the baton) another reality in⁢ which Brett, ⁢now a⁤ matador, is‌ bringing a bull to⁣ its knees and then ⁢(this⁢ time‌ a ⁤wave of her red cape) another where she is helping ‍a wrinkled Cuban fellow ⁤in ​a tiny ⁤boat reel in a giant fish, with a heave from the‌ Incredible Hulk and, inevitably, his ⁢chuckling buddy ‌Thor.

It is a multi-splendoured thing, the multiverse: a⁣ science-fiction plot device that has​ been around​ for decades, yet has suddenly ⁤spread through cinema and television with the speed of Quicksilver⁤ and⁢ the ensorcelling power of Dr Strange (both © Marvel‌ Entertainment).⁤ By⁢ combining characters⁤ and cultural references old and new, it can bind together grandparents, parents and children, as well as many brands and the most⁤ convoluted plots.

2023-06-22 08:46:55
Source from www.economist.com
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