Meta Platforms Inc. has announced a new trial involving facial recognition technology to combat scams that exploit images of celebrities, known as “celeb-bait ads.” The company plans to enroll nearly 50,000 public figures in a global trial starting in December, excluding certain jurisdictions without regulatory clearance.
The new method involves using facial recognition to
Initial testing with select celebrities has shown promising results in detecting and taking action against scams like celeb-bait ads. Meta intends to expand this effort by notifying more public figures targeted by such scams through in-app notifications.
Scammers often use celebrity images to lure users
In addition to facial recognition technology, Meta is also testing video selfies as a way for users on Facebook and Instagram to verify their identity and regain access to locked accounts. This verification method aims to provide enhanced protection against hackers exploiting account recovery tools.
The tool being tested underwent rigorous privacy reviews internally at Meta and was discussed with regulators,
Source from www.ibtimes.com
