Chris Noth seems in a Peloton advert after his character on the Sex within the City reboot was killed off after utilizing a Peloton.
Peloton eliminated a viral advert starring Chris Noth from its social media accounts after sexual assault allegations in opposition to the “Sex and the City” actor surfaced Thursday.
“Every single sexual assault accusation should be taken critically,” Peloton mentioned in a press release. “We had been unaware of those allegations once we featured Chris Noth in our response to HBO’s reboot” of the present. “As we search to study extra, we’ve stopped selling this video and archived associated social posts.”
The allegations of sexual misconduct appeared Thursday in an article in The Hollywood Reporter. The article mentioned two ladies who approached the publication individually, months aside, and who have no idea one another advised The Hollywood Reporter that promotions and press experiences for the brand new “Sex and the City” sequel introduced again painful recollections of the incidents. One purportedly occurred in Los Angeles in 2004 and the opposite allegedly befell in New York in 2015.
Since The Hollywood Reporter gave the ladies pseudonyms to guard their privateness, CNBC couldn’t contact them for remark.
Noth denied that he assaulted the 2 ladies, saying the “encounters had been consensual.”
“It’s tough to not query the timing of those tales popping out,” he mentioned in a press release. “I do not know for sure why they’re surfacing now, however I do know this: I didn’t assault these ladies.”
The premiere episode of the HBO Max collection “And Just Like That” introduced Noth’s beloved character, Mr. Big, again into the highlight. Big was depicted within the “Sex and the City” spinoff dying of a coronary heart assault after taking a 45-minute Peloton class.
After the episode aired, Peloton’s inventory tumbled, prompting the cycle maker to subject a press release that its health gear can enhance folks’s bodily well being. The model then partnered with actor Ryan Reynolds’ advertising agency Maximum Effort to supply a parody advert. In the spot, Noth, as Mr. Big, wakes up and tells Peloton teacher Jess King: “I really feel nice. Shall we take one other journey? Life is simply too quick to not.”
Peloton mentioned it had created the spot in simply 48 hours in a studio in New York City after the response to the present. The launch of the advert was initially optimistic for the corporate, and shares of Peloton inventory rebounded. On Thursday, Peloton shares had been buying and selling up practically 4%. After a number of unstable classes over current days, the corporate’s inventory stays down practically 74% yr to this point, placing its market worth at $13.05 billion.
Peloton has declined to touch upon how a lot it spent to retain Noth and Reynolds to assist on the advert’s manufacturing. On Thursday, nevertheless, Reynolds additionally eliminated the commercial from his social media.
“The accusations in opposition to me made by people I met years, even many years, in the past are categorically false,” Noth mentioned in his assertion. “These tales may’ve been from 30 years in the past or 30 days in the past — no all the time means no — that may be a line I didn’t cross.”