Choosing a name for a new car is a decision not to be taken lightly, much like naming a child. Elon Musk’s choice of X Æ A-XII for his latest creation has sparked confusion in pronunciation. The Tesla models named S, 3, X, and Y also raised eyebrows for their unconventional names.
The car industry is no stranger to names that elicit ridicule or shock. The Ora Funky Cat, rebranded as Ora 03, and Peugeot’s Bipper Tepee are prime examples. The Nissan Cedric, a relic from the past, eventually transformed into the Datsun 200 series in many markets.
2024-05-16 08:35:29
Originally published on www.economist.com