Michael Douse, the Publishing Director at Larian Studios, recently discussed the evolving landscape of the gaming industry in an interview with PC Gamer. He emphasized the shift in player engagement and the importance of transparent communication between studios and their audience.
“Traditional marketing strategies are becoming obsolete in the digital age. Players are no longer swayed by advertisements; instead, they seek genuine interaction and insight into game development processes. This change presents an opportunity for studios to connect with their audience on a more personal level, bypassing traditional marketing tactics.” - Michael Douse explained.
With the remarkable success of Baldur’s Gate 3, selling over 15 million copies on PC alone, Michael Douse’s insights into player engagement and transparent communication have proven to be effective strategies in the modern gaming industry.
Post originally from www.playground.ru