Instagram’s Mosseri confirms: Lower quality videos for posts with low engagement

Instagram’s Mosseri confirms: Lower quality videos for posts with low engagement


During ‍an AMA session over the weekend,⁢ Instagram chief Adam Mosseri provided ​some valuable insights into why certain videos on the platform may appear to be of lower quality long after they have been posted. The key factor behind this is performance. When asked⁣ about why old stories may seem “blurry” in highlights, Mosseri explained that Instagram aims ‌to display the highest-quality videos possible.⁢ However, if a video​ isn’t being watched for ​an ​extended period of time -⁢ as most views occur shortly after posting – Instagram will switch to a lower quality version. If the video⁢ experiences a‍ sudden surge ⁤in popularity later on, then Instagram will re-render it in higher quality.

Expanding on his response⁢ in a subsequent comment, ⁢Mosseri mentioned that they prioritize higher ‍quality for‍ creators who generate more views, even ⁣if it requires⁣ more CPU-intensive encoding​ and expensive‍ storage for larger files. This statement has raised concerns among smaller creators who feel…

2024-10-27 18:30:33
Originally posted on www.engadget.com

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