Forrester poses a controversial query: Are vendors deceiving or genuinely believing their own hype?

Forrester poses a controversial query: Are vendors deceiving or genuinely believing their own hype?

Forrester Research, in a recent‌ pull-no-punches blog post, called out cybersecurity⁢ vendors for not merely telling IT executives things that are ⁣not true, but for being so‌ clueless about enterprise IT that they​ actually believe their own bogus hype.

This raises⁤ a thorny ​issue.‌ Even when vendors don’t understand business​ tech needs, IT directors and C-suite leaders certainly should. So why does vendor spin ‌work⁣ with an audience ​that⁣ knows better? The most ‍likely answer: lying and exaggerating is so ludicrously common for so many vendors — especially the big tech companies — that it’s impossible to ding any one ⁤vendor for lying.

There are also likely corporate political issues at play. CIOs, IT directors, and CISOs all know that,‌ overwhelmingly, they have a very limited amount of time in those ⁤roles, where turnover happens every 18 months or so. So, for them to get their bonuses and other incentives, they must play it safe.

For example, let’s ⁣say a CISO believes the best option for his or her company is a relatively small, two-year-old vendor. If the CISO makes that choice and something goes wrong, the CEO is likely to blame the CISO. But if that⁤ CISO chooses​ a⁤ Microsoft or Oracle or Google ⁢and⁣ something goes wrong, the vendor ⁤likely gets the blame. (There’s a reason the industry motto used to be, “Nobody ever got fired for buying IBM.”)

Allie Mellen, Forrester’s principal analyst ‌for⁣ security and risk, authored the recent post about​ vendors ‍and refers to their falsehoods as “The Blob.”

“The Blob represents a group of people that are so deeply caught up⁢ in their own echo chamber they have become one unit that self-reinforces a⁢ set of ideas,”‌ Mellen wrote.⁢ “They are also often out of touch with those actually doing the work, so ⁤caught up in ​their ‌own⁢ thought‌ experiments that ‌they fail to see the reality on the ground: a group of people that have simmered in the industry for much if not all of their careers to‌ the point where the lines between vendor‌ marketing​ messages and reality have ‍completely faltered.”

She offered some examples of this nonsense: “SIEM⁣ is dead.” Or, “AI solves the detection problem.” Or, ⁤”You don’t need detection if ⁢you have good prevention.” Or, “The ​autonomous SOC/automation will take care of that talent shortage⁣ for you.”

In an⁢ interview, Mellen said IT and security execs almost⁢ always recognize the lies for what they are, but ignore them ⁤and make decisions based on whatever meaningful details they can unearth. She⁣ argued that execs must double⁢ down⁣ on networking with peers and use ⁣whatever tactics they can to independently identify companies​ that have⁣ already made a purchase or at least did ​test runs.​ (Insisting on speaking with⁢ a vendor’s engineers is another good ⁤way​ to try and get at the truth, ⁢she said.)

Michael Oberlaender, a CISO for ‍eight enterprises and a board member​ of the FIDO Alliance, agrees with Mellen’s argument. But he questions whether…

2023-09-26 05:00:04
Post from ⁤ www.computerworld.com rnrn

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