Charm and Conquer: Elon Musk’s Strategy to Win Over Conservative Leaders and Reap the Rewards

Charm and Conquer: Elon Musk’s Strategy to Win Over Conservative Leaders and Reap the Rewards


Shortly after Javier Milei was elected president of the second-largest nation in South America in November, Elon Musk took ⁢to X​ to express ‍his optimism for Argentina’s future.

Since then, Musk has ‍been actively ​promoting Milei on X, his social ⁣media platform, to his massive following of 182 million. Musk has⁢ shared​ videos of Milei criticizing‌ “social justice” and even posted a controversial image suggesting that watching Milei speak is more satisfying than sex, which quickly became one of ⁤his most popular posts.

While Musk has helped elevate ​Milei as a prominent figure on the right, he has also used their⁣ relationship to advocate for his own business interests, particularly Tesla ⁢and SpaceX.

In a⁤ television interview, Milei revealed that Musk had contacted⁣ him expressing a keen interest in lithium, which is ‌a key ⁤component in Tesla’s car‌ batteries. Musk​ has referred to lithium as ⁢”the new oil” and has been pushing for favorable conditions for international lithium miners in Argentina, ⁢where Tesla sources a significant amount⁤ of its lithium.

This pattern of aligning with right-wing leaders to benefit his companies is not unique to Milei. Musk has shown support for politicians like Jair Bolsonaro of Brazil and Narendra Modi of India on X,​ using his platform to endorse their views and⁣ policies.

In return for ‌his support, Musk has been able to secure advantages for Tesla and SpaceX in various countries. This includes‍ lower import tariffs for Tesla vehicles in India, expanding the ​market⁤ for SpaceX’s satellite internet service in Brazil, and ensuring a stable supply of lithium ⁣for Tesla’s batteries in Argentina.

Musk’s endorsement has not only ​boosted the international profile of these right-wing leaders but has also⁤ been used by them to validate their policies and ⁢popularity. For example, Modi of India saw Musk’s visit ​as a sign of trust and support for his leadership.

Despite requests for comments, Musk, Tesla, SpaceX, and X did not respond to inquiries.

2024-05-12 04:50:12
Link from www.nytimes.com

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