Ubisoft has announced that it will not be attending E3 2023 in Los Angeles this summer, reversing its previous confirmation that it would be attending the annual trade show. The publisher joins other major video game companies, such as Microsoft, in skipping the upcoming E3 event.
E3 (Electronic Entertainment Expo) debuted in Atlanta in 1995 and quickly became the most important video game trade show in the world, attracting hundreds of game developers and publishers from around the globe to come to Los Angeles for a weekend to showcase upcoming games and gaming-related hardware. However, in the years leading up to the COVID-19 pandemic, the show’s importance had started to decline, with some companies skipping it or barely attending. In 2020, E3 was canceled, and since then, the show has struggled to survive and remain relevant. With Ubisoft confirming that it won’t be part of the event this year, it doesn’t look good for the future of the Electronic Expo.
As reported by VGC, Ubisoft, the publisher of Assassin’s Creed and Rainbow Six, has confirmed that it will completely skip June’s E3 2023 event. In a statement to Kotaku, Ubisoft said it was going in a different direction and would instead hold a Ubisoft Forward event in L.A on June 12, right before E3.
2023-05-05 02:30:02 Ubisoft Is Skipping E3 2023 As The Show Continues To Fall Apart
Post from kotaku.com