X, the social network formerly known as Twitter, typically earns the most money in the last months of the year, as brands ramp up their advertising campaigns for the holiday shopping season. According to The New York Times, though, the company’s earnings report for this quarter might look different than usual. Based on internal documents The Times has seen, over 100 brands and even other types of advertisers, such as political candidates, have fully paused their ads on the website, while dozens more are considering pulling their campaigns. If advertisers don’t come back, X could lose up to $75 million in ad revenue earnings this year.
The documents reportedly track how X would be affected by brands leaving the website, including the first ones that paused their ads shortly after Elon Musk’s controversial tweet, wherein he agreed with an antisemitic conspiracy theory. Shortly after he posted his tweet, media watchdog Media Matters published a report showing ads on the website right…
2023-11-25 02:53:16
Article from www.engadget.com rnrn