1. What factors have contributed to the decline in Africa’s smartphone market?
Africa Sees Significant Decrease in Smartphone Usage
Last year, Africa saw its smartphone market shrink by a staggering 18%. It’s the most significant decline in adoption rate the continent has ever seen. The steep decline has been attributed to a number of factors, including:
Economic slowdown
Economic recessions in numerous countries on the continent have had an effect on people’s ability to purchase smartphones on a regular basis, coupled with the fact that technology is an expensive commodity. People have had to adjust their spending habits, since smartphones are no longer considered a necessity.
Decrease in device prices
In the past year, device prices have experienced a steep decline, with many companies now offering entry level smartphones for well under $200. This decline has made it easier for people to access technology in other markets, rather than those in Africa.
High cost of cell phone plans
The cost of cellular plans in many African countries still remain high, making it difficult for users to justify the expense of owning a smartphone. Many people choose to forgo having one in order to save money, opting for cheaper alternatives in the meantime.
Decrease in quality of service
The quality of service from mobile providers in some African countries has decreased, leading people to consider other options. Poor coverage and slow connection speeds have caused people to reconsider their choices when it comes to network operators.
What can be done?
Despite the decline in smartphone usage, there’s a number of steps countries and phone companies can take to help improve the situation. These include:
-
- Lowering the cost of device plans – This can help make smartphone ownership more affordable for individuals.
-
- Improving network coverage and speeds – This can help people get more out of their devices and access the technologies they need.
-
- Creating incentives for adoption – Companies can partner with government and industry groups to create incentives for smartphone adoption.
-
- Implementing education programs – Companies can team up with schools and universities to educate people on the benefits of owning a smartphone.
The 18% decline in smartphone usage in Africa is concerning. It’s necessary for governments, phone companies and other organizations to take proactive steps to ensure that the trend doesn’t continue. By taking the appropriate measures, the continent can ensure that its citizens can benefit from the technologies they need.
