Zoom Events will get a digital inexperienced room
The well-liked videoconferencing platform is including a inexperienced room for digital occasions as a part of a raft of latest options aimed toward enterprise advertising and marketing and gross sales groups.
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Zoom is including new options to its Events, Webinar and Meetings instruments in a bid to assist enterprise entrepreneurs and salespeople higher interact with prospects and workers utilizing its videoconferencing platform.
What’s within the Zoom Events and Webinar updates
Zoom first introduced its occasions platform, OnZoom, again in 2020, providing customers the flexibility to create and host stay occasions and webinars for as much as 50,000 attendees, relying on an organization’s Zoom license.
Later this month, Zoom Events customers will probably be getting a digital backstage surroundings—consider it as a digital inexperienced room. This function permits panelists, audio system, and manufacturing workers to remain behind the scenes whereas viewing the stay occasion feed, chat with one another, reply attendees’ questions, and follow their displays.
Zoom Webinar customers are additionally getting two new options. Sessions can now be branded, with hosts capable of customise the in-webinar expertise by including a wallpaper behind the video tiles, set a standard digital background for all panelists, and supply identify tags for every panelist. In-webinar reactions can now be posted to the bottom-right nook of the primary webinar window additionally.
Launching Zoom IQ for Sales
The new Zoom IQ for Sales software is a “conversation intelligence add-on” for Zoom Meetings that turns buyer interactions into actionable insights for salespeople.
By automating subsequent steps, danger assessments and including fast search performance, Zoom says it will possibly enhance gross sales productiveness throughout and after conferences with purchasers.
IQ for Sales integrates with Salesforce, numerous e mail calendar platforms, and Zoom Meetings to consolidate workstreams, and supply an aggregated view of conversations.
Zoom IQ for Sales is straight away accessible as an add-on for Zoom Meetings prospects, with help for Zoom Phone coming quickly.
Dave Michels, founder and principal analyst at TalkingPointz stated these enhancements are one other instance of Zoom persevering with to fulfill the increasing wants of its prospects.
“The Zoom platform is poised to make an impact on reimagining the customer experience, by expanding it to include the entire customer journey, from marketing to sales to ongoing support,” he stated.
Chief product officer at Zoom, Oded Gal, stated the brand new additions mark “further steps in Zoom’s journey to establish new heights for customer experiences and flexible collaboration across the workforce.”
