X is introducing new “sensitivity settings” that give advertisers control over the type of content that can appear near their ads. The company, formerly known as Twitter, is offering different types of content filtering options for ads.
These new controls come as X is making efforts to regain advertisers. Since Elon Musk took over, the company’s ad revenue has decreased by 50% as brands reduce spending on the platform due to concerns about hate speech and other inappropriate content. Watchdog groups have reported instances of major brands’ ads being placed near neo-Nazi accounts, Holocaust deniers, and other previously suspended users.
With this new tool, X will utilize machine learning to minimize the proximity to different levels of content based on a brand’s sensitivity threshold in an upcoming campaign. Currently, advertisers have two settings to choose from: “conservative” and…
2023-08-08 16:54:39
Link from www.engadget.com rnrn