In the heart of New York City, a stationary bicycle at a Peloton store is captured in a photo, showcasing the company’s sleek design and modern appeal. Peloton recently made a strategic decision to discontinue its unlimited free-membership tier on its fitness app, citing a lack of conversion to paid subscribers as the reason.
With this change, new users now have the option to choose between two paid tiers, priced at $12.99 and $24 per month, respectively, with a complimentary seven-day trial. Despite the removal of the free membership option, existing users who signed up before the change will still enjoy access to this feature.
Last year, Peloton underwent a rebranding effort to position itself as a fitness company for everyone, emphasizing its digital app as a central component of its offerings. This shift in strategy reflects Peloton’s commitment to providing high-quality fitness experiences to its users.
2024-04-15 13:57:23
Post from www.cnbc.com
