Prepare to be spellbound as Cynthia Erivo and Ariana Grande take on the iconic roles of Elphaba and Glinda in Universal’s highly anticipated film adaptation of “Wicked.”
Following the success of “Barbie” painting the town pink in 2023, “Wicked” is set to captivate audiences with a vibrant splash of green.
Universal’s innovative approach to marketing the beloved Broadway musical is generating excitement leading up to its Nov. 22 premiere, with an extensive array of merchandise available through various retail partners. The fusion of green and pink hues serves as a key element in Universal’s promotional campaign for the movie, promising a significant boost for retailers during the crucial holiday season.
The collaboration for “Wicked” encompasses a diverse range of products including apparel, accessories, footwear, beauty items, costumes, home decor, toys, and even exclusive vehicles.
Catering to different budget preferences, consumers can choose from affordable options to luxurious indulgences that showcase their admiration for everything related to “Wicked.”
Major retailers like Target and Walmart have dedicated sections featuring an assortment of themed shirts…
2024-11-09 08:00:01
Post from www.cnbc.com
