Unforeseen Competition Emerges for Wintel in a Stable Market

In the realm ⁣of ‌desktop and laptop⁢ technology,‌ there has‌ been a noticeable ⁢calm for⁢ quite some time. Windows ‍has⁣ firmly established its dominance, ⁢while ‍Linux ⁤has​ not been able to⁣ make a significant ​impact as a competitor.‍ The ‍Apple Mac, although pricier, has gained popularity in specific markets ‍and industries, especially with the introduction of the powerful M-series Apple processors,​ boosting Apple’s market share to 16% by the ⁢end‌ of 2023.⁢ Chromebooks have also found their ‌place, ​particularly in‍ the education sector.

Despite the various alternatives available, Windows still commands ⁤a substantial 72% share of the global desktop OS market, as ​reported by Statista.

For ‍years, Windows PCs have relied⁣ on ​Intel’s x86‍ architecture for processors, leading to ⁤the term “Wintel” to describe​ these machines.‌ Intel holds about 80% of the desktop and notebook x86 market, with AMD claiming the remaining 20%, according to Mercury ⁣Research.

Efforts‌ have‍ been made to challenge the Wintel dominance, such as Qualcomm’s entry into the desktop arena ⁢in ⁤2016 with Snapdragon chips based on the Arm architecture. However, the‌ need for an x86 emulator for traditional ⁣Windows apps resulted in subpar performance.

While Arm-based PCs have shown improvement in performance, they have not yet posed a⁤ significant‌ threat⁣ to Wintel’s stronghold,⁤ with the main competition coming from Apple’s​ M-series custom silicon powering⁣ the new Macs.

A new era of competition​ is on ⁣the horizon,⁣ driven‌ by⁣ the rise of generative AI. Qualcomm is gearing up for a renewed push into the PC market later this​ year, ‍as‌ announced by the company’s president and⁢ CEO Cristiano Amon during a recent earnings call with analysts.

2024-04-16 08:51:02
Article from www.computerworld.com

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