OpenAI recently announced the first of its B2B product portfolio, ChatGPT Enterprise, arguably the most significant upgrade to the generative AI (genAI) platform since it launched last November.
The Enterprise version aims to address two major concerns users have had with the cloud-based AI service: What happens to corporate data that’s used to customize it for specific business purposes, and how can that data be secured. The new ChatGPT offering increases security and privacy through encryption and single sign-on for enterprise authentication.
GenAI continues to dominate the tech industry and is being heralded as a steroid for business efficiency and productivity. Advertising and marketing groups can use ChatGPT to help create new campaigns. The technology can be used to speed up the writing of software code by producing a sometimes-useful base from which developers — and even non-techies — can create useful apps and plug-ins. And, as a chatbot, ChatGPT can be used for customer service and surveys.
The global artificial intelligence (AI) market was valued at $428 billion in 2022 and is projected to grow from $515.31 billion this year to more than $2 trillion by 2030, according to Fortune Business Insights.
Seventy-nine percent of CEOs believe genAI will increase efficiencies, and 52% expect it to boost growth opportunities, according to a Deloitte survey released in July. The same poll found 55% of CEOs are already evaluating or experimenting with AI.
Forty-five percent of executive leaders said ChatGPT had encouraged them to increase AI investments, with 68% believing the benefits of genAI outweigh the risks, according to a Gartner Research poll of 2,500 executives. With an enterprise version of ChatGPT, those percentages are only likely to increase.
In an interview, Claire Trachet, CEO of London-based tech business advisory firm Trachet, said she sees a new wave of tech startups leveraging ChatGPT Enterprise to reduce their costs and increase investor appetite.
Claire Trachet
CEO Claire Trachet
In this Q&A, Computerworldposed a series of questions via email to Trachet about ChatGPT Enterprise and how it could affect the adoption of genAI tools at both startup firms and more established enterprises. The following are the answers to those questions:
What does ChatGPT Enterprise means for startups and investor sentiment? “The announcement of ChatGPT Enterprise and plans for ChatGPT Business to also be introduced could signal new opportunities for businesses and startups who are navigating an uncertain economic climate. As we saw with the debut of ChatGPT, investor confidence naturally grew — with everyone wanting to capitalize on new technology that will inevitably change the way we work on a day-to-day basis.
“This is also coming at a time when the AI arms race is becoming more competitive, and consumers are becoming more familiar with AI technology. As a result, consumers and businesses are…
2023-09-06 06:00:04
Original from www.computerworld.com rnrn