Tumblr could be the latest platform to borrow from TikTok’s playbook. The company is planning a major revamp of its platform that will bring algorithmic recommendations to users’ feeds, according to a memo published on the Tumblr Staff blog.
The memo is notably frank about the reasons for the upcoming changes and what it describes as Tumblr’s current shortcomings. “The underlying problem is that Tumblr is not easy to use,” the company writes. “Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr.”
While Tumblr doesn’t provide exact details about new features, it offers some pretty big hints about what’s to come. The company says that one of its primary goals will be to “deliver great content each time the app is opened” and refers to its current “following” feed as “outdated.”
To address this, the Automattic-owned platform says it’s working to “improve our algorithmic ranking…
2023-07-10 17:09:29
Link from www.engadget.com rnrn