Looks like Frito-Lay pressed the Patriots’ mascot into service.
Video screenshot by Amanda Kooser/CNET
I want to have been within the room when a advertising and marketing guru pitched the concept of digging up dust from NFL stadiums, mixing it into fields in Texas, and rising potatoes to make limited-edition baggage of team-specific Lay’s potato chips. Because it is kinda good.
Lay’s Golden Grounds chips undergo a traditional farming and chip-making course of, with the added gimmick of understanding the potatoes within the bag touched soil that your favourite gamers in all probability ran throughout. Can you style the cleats and sweat? Unlikely. These chips are extra about mystique than the terroir of NFL stadiums.
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Lay’s introduced the chips earlier this week, saying limited-edition baggage representing 29 groups might be out there for followers by way of a Twitter sweepstakes. It requires followers to create tweets utilizing a sequence of hashtags. Full guidelines can be found on the Lay’s Golden Grounds net web page.
But wait, you say, there are 32 groups within the NFL, so why solely 29 completely different chips? Sorry, Browns, Bengals and Broncos followers: no dirt-chips for you. I do not know why, however I’ve reached out to Frito-Lay to ask.
A making-of video goes into some particulars of the creation course of. You’ll be glad to know that dust from rival groups was saved separated within the potato area. That means Chicago Bears Soldier Field chips will not be besmirched by Green Bay Packers Lambeau Field soil.
Frito-Lay introduced on soccer legend Jerry Rice because the spokesperson for the chips. He described the San Francisco 49ers snacks as tasting like “three Super Bowl wins, 22,895 yards, 1,549 receptions, 208 touchdowns and 13 Pro Bowls.”
I’m guessing the Chicago Bears chips would style just like the fading refrains of The Super Bowl Shuffle and the ghosts of Mike Ditka’s sizzling Polish sausages. Delicious.
