What factors led Apple to move into the VR market now, despite the unfavorable timing?
Apple Might Be Getting Into VR at the Worst Possible Time
The COVID-19 Pandemic & Apple’s VR Venture
Apple is rumored to be on the verge of entering the virtual reality (VR) market with its long-awaited headset, which could hit the market as soon as 2022. However, this venture could come at a bad time as the ongoing COVID-19 pandemic continues to affect the way people live and work.
The pandemic has forced businesses and people to redefine how they interact with each other, and a wave of virtual communication environment platforms have sprung up allowing businesses and people to hold virtual meetings and conferences, with several companies already doing so.
The Competition
The VR market is also a tough one to penetrate with other tech giants such as Facebook’s Oculus, HTC, and Sony already leading the market. With established companies that have been in the game for quite some time and have set high standards with their existing products, it will be tough for Apple to break through.
The Constraints
Another challenge that Apple may face is the level of investment required to develop a VR headset. Electronic parts, such as microprocessors, are increasingly difficult to find, and global supply chains remain constrained, which has delayed production and led to rising costs for materials.
Conclusion
Despite the odds, Apple isn’t known to be easily deterred, and they could adopt concise marketing strategies and innovative technologies that will attract their customers to their new products. Ultimately, the success of their VR venture would depend on how smartly Apple undertakes this new project and whether they are willing to invest the time, effort and resources to compete with the established giants.
List of Challenges Apple May Face:
- The ongoing COVID-19 pandemic affecting the way people live and work
- High Competition: Facebook’s Oculus, HTC, and Sony already leading the market
- The level of investment required to develop a VR headset
- Difficulty in finding electronic parts like microprocessors
- Global supply chains remain constrained, leading to rising costs for materials
Bold Declaration:
, but if they can surmount the obstacles against them, then they might eclipse their rivals further in the tech world.
