Speculation about Apple’s upcoming iPhone 15 series will finally be laid to rest on Sept. 12, when the company is expected to announce four new smartphones.
There are also expectations of a new Apple Watch Ultra, AirPods, and perhaps an iPad, all with USB-C. (Nothing is official until Apple announces it, but this is what we think is happening.)
The new devices will be introduced at a pre-taped special event scheduled to begin at 10 .a.m PT/ 1 p.m. ET. The invitation to the event (above) shows an Apple logo and the word “Wonderlust,” which seems to combine two thoughts: Wonder, as in something great, and wanderlust, as in a desire to travel.
Media engineering
In a feat of media engineering, what’s dawn for Cupertino is evening everywhere else, which means Apple’s news gains a better chance of front page coverage globally once the subsequent dawn breaks. It’s thought the company recorded the presentation earlier this month; a small number of mainly US media will attend a launch event in Apple Park.
It’s customary that Apple’s invitation invites speculation, and the great and the good are already arguing that the phrase suggests amazing new features for the iPhone’s camera. Those probably relate to the creation and consumption of the kinds of augmented reality (AR) experiences Apple intends to make popular with Vision Pro.
The Apple logo in the invitation looks to me like the multipoint reality nodes created by a LiDAR camera, and the idea that you can use your phone to create and share immersive experiences seems to combine both a sense of wonder and a desire to travel, albeit virtually.
With the all-important winter shopping season looming, Apple must surely also pay some attention to services during the event, given the growing importance of that segment to its revenue.
The range of phones should consist of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max, though the latter may be renamed iPhone 15 Ultra. Apple is also expected to introduce two new watches during the event, the Apple Watch Series 9, and a second-generation Apple Watch Ultra.
The new iPhone range
All of these slimmer phones should carry USB-C slots, thanks to the EU regulations. Dynamic Island should arrive across the range, rather than just on Pro models.
Wi-Fi 6E support and improvements to the UWB chips are also expected, but we’re not expecting these devices to include Apple’s home-made 5G modem; that is most likely to first appear with iPads at some point next year. The side button may be replaced by a solid state ‘Action’ button that can be configured for different tasks, but reports conflict on how definite that change actually is.
Apple really wants to upsell the planet, which is why all eyes (and most of the marketing) will be on the iPhone 15 Pro, highlights of which will include:
A high-end periscopic telephoto system.
A much faster 3nm A17 Bionic processor.
A new titanium frame.
A possible price hike…
2023-08-30 11:24:02
Link from www.computerworld.com rnrn
