People fire an assortment of guns at the annual Machine Gun Shoot sponsored by Shooters Gauntlet on June 03, 2023 in Monroe, Pennsylvania. The shoot, which has been held since 2016, lets gun enthusiast and others shoot machine guns at targets in a controlled and secure wooded location.
Spencer Platt | Getty Images
The gun industry is finding its footing after a post-pandemic sales slump forced some of the largest manufacturers roll back production.
In July, Americans bought an estimated 1.19 million guns, down 17% from the previous July, according to FBI data analyzed by gun watchdog site The Trace.
However, while fewer firearms are being sold across the U.S, the business is still profitable as manufacturers adapt to meet changing consumer demand, develop a new generation of weapons, and employ marketing strategies that increasingly resonate with younger, more diverse consumers.
Gun makers, in turn, such as Smith & Wesson and Sturm, Ruger & Company have seen their declines stabilize….
2023-08-27 07:00:01
Post from www.cnbc.com
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