Not so long ago, in the 1990s, online users had their choice of a variety of search engines. They included Excite, WebCrawler, Lycos, and my favorite at the time, AltaVista.
Then, along came Google and PageRank. With PageRank, Google rates the relevancy of web pages to queries based not only on whether the pages contain the search terms (the technique used by all search engines) but by how many relevant pages link to it. It made Google’s results much better than its rivals.
Now, thanks to Microsoft decision to integrate OpenAI’s ChatGPT with Bing, the search engine wars are back with a vengeance.
That’s because, for decades, online search has been about finding facts. But getting actual answers from those facts requires you to become a search expert. Indeed, a good deal of my success as a writer has come from the fact that I am such an expert. I’ve been using search engines since the late 1970s and early 1980s when online database systems such as NASA RECON; Dialog, now ProQuest; and OCLC first arrived.
With advances in artificial intelligence, (AI) we’re moving beyond search engines and facts to what Wall Street Journal columnist Christopher Mims calls “answer engines.”
With this new generation of engines, instead of hunting down facts, the chat interface provides us with answers to our questions. (Whether you can trust those answers to be accurate is another question entirely.)
That hasn’t stopped people from adopting ChatGPT, the chat interface, and the AI engine behind it, as fast as possible. According to a UBS study, ChatGPT reached 100 million active users just two months after launch, making it the fastest-growing consumer application ever.
Microsoft
An example of a Bing search using OpenAI’s chatbot technology.
That also means people are already using it to write school papers, articles, and press releases. Since research and writing are my business, let me tell you now, ChatGPT is not ready for any of that. The…
2023-02-12 14:09:55
Original from www.computerworld.com
As the world continues to transition to digital, the artificial intelligence (AI) driven search battle continues to heat up. On one side of the fight a familiar giant stands tall – Google. On the other side a fierce competitor, Bing, stands ready to take the prize.
For many years Google has been known as the market leader when it comes to search and the AI capabilities that drive it. Its search engine is their bread and butter, and has been fine-tuned over the years to give customers the best possible results. Google has managed to stay ahead of the game by integrating advanced AI algorithms into their search engine. Some of these capabilities, such as natural language processing and machine learning, are hard to beat – they allow Google to provide results based on context, allowing users to get the most relevant answers to their queries.
Of course, Google is far from the only player in the AI-driven search battle. Microsoft’s search engine Bing has managed to keep up with Google, thanks to its ability to quickly analyze web content and present relevant results for searches. Bing has also made some significant strides in AI-powered search by developing powerful algorithms that use natural language understanding, image recognition, and social media insights to help refine search results.
When it comes to the AI-driven search battle, both Google and Bing are formidable competitors with their own distinct advantages. Google may have the edge in terms of market share and technological prowess, but Bing is also making its presence felt. If the battle lines remain drawn, one thing is clear: both companies are continuously improving their products, and only time will tell who takes the crown in this AI-driven search battle.