2023 Ford Super Duty F-350 Limited
Ford
DETROIT – America maintained its love affair with pickup trucks in 2023 — but a top-selling vehicle from Toyota Motor nearly ruined their tailgate party.
Sales of the Toyota RAV4 compact crossover came within 10,000 units of Stellantis’ Ram pickup truck last year, a near-No. 3 ranking that would have marked the first time since 2014 that a non-pickup claimed one of the top three U.S. sales podium positions.
The RAV4 has rapidly closed the gap: In 2020, the vehicle undersold the Ram truck by more than 133,000 units. Last year, it lagged by just 9,983. Stellantis sold 444,926 Ram pickups last year, a 5% decline from 2022.
“Trucks are always at the top because they’re bought by not only individuals, but also fleet buyers and we saw heavy fleet buying last year,” said Michelle Krebs, an executive analyst at Cox Automotive. “The RAV4 shows that people want affordable, smaller SUVs, and the fact that there’s also a hybrid version of that makes it…
2024-01-06 07:28:08
Link from www.cnbc.com