Tech Titans Place Big Bets on AI to Drive Smartphone Sales

Tech Titans Place Big Bets on AI to Drive Smartphone Sales


Honor CEO ⁣George Zhao shared⁣ at the Mobile World Congress that AI has the potential to create amazing outcomes
AFP

Smartphone manufacturers are integrating their latest devices with innovative artificial intelligence features‌ such as⁢ real-time voice translation and advanced photo editing ⁤to rekindle consumer interest.

This trend was evident at the Mobile World Congress (MWC), where‌ companies showcased the unique AI-powered ​capabilities of their new ‌flagship ​devices.

According to Ben Wood,⁤ chief researcher ​at CCS Insight, smartphones have ⁢become less exciting, and the changes from one model ‍to the next are not significant. He emphasized the need for more exciting features to encourage phone upgrades, with AI being a key solution.

Major companies​ like Samsung and ‍smaller device makers like China’s Honor⁤ are heavily ​investing in AI. Samsung’s new premium ​AI-powered​ Galaxy S24 ‌range⁢ offers features like real-time language translation and advanced photo editing, while Honor’s Magic 6 Pro smartphone boasts motion-sensing capabilities and anticipates user needs to enhance⁣ app ​navigation.

Analysts⁤ believe that the increased computing ⁤power of AI ⁤chips has enabled ‍smartphone makers to‌ offer ‍these AI-powered features directly on the handset, without relying on cloud computing, potentially marking the start ⁣of a new​ era for smartphones.

Despite sluggish ⁢smartphone sales,⁣ AI-powered ‍tools could ⁢become a new revenue stream for device makers. Samsung has hinted⁢ at introducing more powerful AI ‌features for paid subscribers in the future.

Overall, the focus on ⁣AI at ‌the Mobile World Congress signals a shift towards innovative AI-powered ‍features to drive smartphone sales and revenue growth.

Smartphone⁣ makers are promoting AI-infused devices ‌at the Mobile World Congress
AFP

The focus ‌on AI comes ‍amid sluggish smartphones sales as⁢ consumers ⁣are ​taking longer to upgrade their devices
AFP

AI

2024-03-01 ⁣13:00:05
Source from www.ibtimes.com

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