Starbucks has decided to discontinue its Odyssey Web3 rewards program, which allowed members to collect NFTs. The company announced that the beta program will be closing on March 31, giving members just over a week to complete any remaining activities, known as journeys. These activities will cease on March 25. While users will not lose their Stamps (Starbucks’ NFTs), which are hosted on Nifty Gateway, they will need to sign up for Nifty using their Starbucks Rewards email to access them if they haven’t already done so.
Starbucks was relatively late to the NFT trend with Odyssey, which launched in beta in late 2022, well after the peak of interest in digital collectibles. However, unlike other NFT ventures from major brands, Odyssey appeared to be more than just a quick cash grab. It gamified the rewards system, offering activities and coffee-related mini-games to encourage ongoing member participation.
In a conversation with TechCrunch published just…
2024-03-16 12:01:32
Original from www.engadget.com