Starbucks’ cutting-edge innovation farms: revolutionizing coffee production for a sustainable future

Starbucks’ cutting-edge innovation farms: revolutionizing coffee production for a sustainable future

At⁣ the Starbucks Center in Seattle, Washington, a sign outside the headquarters catches the eye of passersby on July 3, 2024.

Photographed by David Ryder | Getty Images

Over ten years ago, Starbucks made its first ‌foray into coffee farming with a purchase in Costa Rica. Today, the renowned coffee company has expanded its agricultural ventures with acquisitions in both Costa Rica and Guatemala.

In an effort to ⁣safeguard its coffee supply from the impacts of climate change, Starbucks has recently invested in new farms. ‌The company’s ⁣decision comes ⁢as rising temperatures⁣ and⁤ erratic weather patterns have taken a toll‌ on global coffee production. With 3% of‍ the world’s coffee passing through its hands, Starbucks faces challenges securing high-quality Arabica beans ​at ‌stable prices for its ⁢customers.

The consequences of these challenges are evident in consumer prices which have surged by 18% over five years as ⁤reported by the Bureau of Labor Statistics. As climate-related ⁢issues continue to disrupt traditional⁢ supply chains, Starbucks remains committed to innovation and ‌sustainability.

2024-10-03 05:00:01
Link from www.cnbc.com

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