Square Enix’s Ambitious Strategy: Harnessing AI to Innovate Content Creation

Square Enix’s Ambitious Strategy: Harnessing AI to Innovate Content Creation


Generative AI sparked significant discussions last year in relation to ‌images, text, ⁣and video. However, Square Enix has announced its intention to “aggressively apply” AI​ and other cutting-edge⁣ technologies in 2024 to “create new ‌forms of content,” as stated in President Takashi Kiryu’s New Year’s letter.

Kiryu stated, “Artificial intelligence (AI) and its potential implications‍ have long been subjects of academic debate. However, the introduction of ChatGPT, which ⁢enables easy production of writing, translations, and text-based dialogue, has rapidly ‍popularized generative AIs. I believe that generative AI not only has the potential to reshape​ our creations but ⁢also‌ to fundamentally change the creative processes, ‍including programming.”

Initially, the company will utilize generative AI to enhance productivity in development and support marketing efforts. Kiryu added, “In the long term, we aim to leverage these ​technologies to ​create innovative forms of content.”

2024-01-02 09:16:02
Original from www.engadget.com

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