Chinese fast-food chains are outperforming global giants like McDonald’s and KFC in China.
Traditionally, Western fast-food brands dominated the casual dining scene in China. The opening of a KFC outlet was once seen as a significant milestone in a Chinese city’s development. However, the landscape has shifted dramatically, with China now boasting 10,000 KFCs, more than double the number in the United States. Starbucks operates 7,000 coffee shops, while McDonald’s has 6,000 burger joints. The strong presence and reputation of these foreign chains posed a challenge for local competitors.
But the tide has turned. Sales for Starbucks in China dropped by 8% in the first quarter, and Yum China reported a 3% decline. Despite this, Chinese consumers are increasingly favoring homegrown fast-food options. Tastien, known for its unique burgers filled with local flavors like Peking duck and mapo tofu, has rapidly expanded to 7,000 outlets, opening 1,600 new stores in the past six months. Wallace, another popular burger chain, now operates over 20,000 locations. Cotti, a relatively new coffee chain, plans to reach 20,000 outlets by 2025, up from 6,000 last year. Luckin, an established coffee brand, doubled its network to 8,000 stores in 2023. Mixue, famous for its bubble tea, can be found in 36,000 locations across the country.
2024-06-06 07:57:32
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