Apple’s highly anticipated Vision Pro headset has been recently launched, sparking excitement and speculation in the tech and sports industries. Priced at $3,500, this innovative augmented reality (AR) device promises to revolutionize the way sports fans interact with their favorite teams and events. The pressing question arises: What does the Vision Pro offer, and how will it impact professional sports?
Equipped with advanced AR technology, the Vision Pro features an “infinite canvas” – a three-dimensional floating display that users can control with their eyes, hands, or voice commands. Major sports leagues such as the NBA, MLB, and PGA Tour have swiftly developed apps for the Vision Pro, aiming to leverage its immersive capabilities. Apple is positioning the Vision Pro as a game-changer for sports fans, offering the “best seat in the house” for live events.
While initial versions of these apps may resemble traditional viewing experiences, efforts are underway to create fully immersive experiences that replicate the feeling of being present at live events. For example, the PGA Tour’s app seeks to transport users to the tee boxes and greens of each hole during tournaments, allowing them to watch players and track their shots in real-time.
Scott Gutterman, the PGA Tour’s senior vice president of digital operations, emphasizes the significance of this technological leap, stating, “Our goals are to bring our players and events to people no matter where they want to consume our events and how they want to consume it.”
Apple’s venture into AR technology has injected new life into the AR/VR landscape, which has long been considered a niche market. Despite its high price, the Vision Pro has received positive reviews, indicating a potential shift in the accessibility and adoption of AR devices.
NBA Commissioner Adam Silver’s recent meeting with Apple CEO Tim Cook underscores the importance of this partnership, with Silver affirming, “This, to me, will be how people over time experience sports through the media.”
Noah Garden, MLB’s deputy commissioner of business and media, highlights the significance of the Vision Pro in reshaping the sports landscape. “Apple Vision Pro provides us an entirely new way to present the national pastime to fans,” he states.
Apple’s growing interest in sports is evident, with recent initiatives such as adding Major League Soccer’s “Season Pass” to its streaming platform and expressing interest in acquiring the rights to Formula 1 races. As Proulx says, “Live sports is one of the last remaining legacy TV programming genres that still drives ratings.”
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Apple inc.
VR
NBA
2024-02-13 21:00:03
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