Revival of the Vinyl Records Industry: Retailers and Covid-era Nostalgia

Revival of the Vinyl Records Industry: Retailers and Covid-era Nostalgia


A stack of freshly pressed gold vinyl records⁤ at United Record Pressing.

CNBC

This story is part of CNBC’s new quarterly Cities of Success series, ​which explores⁣ cities that have been transformed​ into business hubs with an entrepreneurial spirit that‍ has‍ attracted capital, companies‍ and workers.

Once considered a dying industry, the vinyl record business has undergone a remarkable multibillion-dollar ⁢resurgence in the past decade. It has been fueled‍ by popular artists such as Taylor Swift and major retailers ⁢including Target and Walmart, along with a growing wave of consumers rekindling ‍their love for the nostalgic format during the⁢ Covid pandemic.

“Never ⁢in a million years did I think it would, as a market and as ⁤an industry, become what it’s become today,” Mark Michaels, CEO and chairman of United Record Pressing, the largest vinyl recording⁤ pressing plant in North America, told CNBC’s ⁤Andrea Day in the upcoming primetime⁢ special “Cities ⁢of Success,” which airs Dec. 6 at 10 p.m….

2023-12-04 16:20:40
Link from www.cnbc.com

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