Facebook is giving its in-app video hub a makeover, taking inspiration from Instagram. The updates will bring Reels’ editing tools to all Facebook videos and introduce a new “Explore” section to showcase trending clips and other recommendations.
The section, previously known as “Facebook Watch,” will now be called “Video.” It will feature short-form clips like Reels, live videos, and longer content, and will remain at the top of the Facebook app.
This rebranding reflects Facebook’s evolving video strategy since the launch of the “Watch” section in 2017. Initially focused on TV shows and long-form content, the company now prioritizes Meta’s TikTok competitor, Reels, and algorithmically-recommended clips. Mark Zuckerberg has been vocal about his goal to transform Facebook into…
2023-07-17 10:00:59
Original from www.engadget.com