Macy’s Thanksgiving Day Parade, 2023: Birds Of A Feather Stream Together – Peacock Float
NBC | NBCUniversal | Getty Images
Thanksgiving TV viewership gave media companies a lot to be grateful for this year.
A range of events over the holiday broke ratings records.
NBC drew an all-time record 28.5 million viewers this year during its broadcast of the 97th annual Macy’s Thanksgiving Day Parade, up 6% from last year, Variety reported Friday.
The feat is impressive as swaths of consumers opt to cut the cord and move away from linear TV. Despite the trend, more than two-thirds of the parade audience, about 22.3 million viewers, tuned in via traditional TV, according to Variety.
Football was another ratings monster over the holiday.
CBS’ Thanksgiving broadcast of the Dallas Cowboys’ win over the Washington Commanders was the most watched program on any network since Super Bowl LVII earlier this year, the network said in a Friday post on X, formerly Twitter. The game captured 41.8 million…
2023-11-28 16:21:04
Source from www.cnbc.com