Popcorn buckets are pictured during the “Taylor Swift: The Eras Tour” concert movie world premiere at AMC The Grove in Los Angeles on Oct. 11, 2023.
Valerie Macon | AFP | Getty Images
Taylor Swift fans had just eight hours to buy tickets for last-minute Thursday night previews of her The Eras Tour concert film.
The result was $2.8 million in ticket sales.
While the figure is low in comparison to blockbuster releases from Marvel, DC and Star Wars, it reflects the fact that film wasn’t originally slated for a Thursday release. In fact, fans weren’t told screenings were available early until late Wednesday night, and tickets for 6 p.m. showings weren’t available for purchase until 10 a.m. local time Thursday.
Box office analysts don’t see the small Thursday night haul as any indication of the potential success of Swift’s film.
“A storm is brewing,” said Paul Dergarabedian, senior media analyst at Comscore. “The 11th hour announcement of the availability of Thursday night pre-shows produced…
2023-10-13 12:39:21
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