When the Philadelphia Eagles kick off their home opener on Thursday Night Football, the National Football League team will also start a new sponsorship deal with Gran Coramino, the luxury tequila brand co-founded by comedian, entrepreneur and Philadelphia native Kevin Hart.
“It’s a big deal! To be in partnership with the Eagles and aligned with Philadelphia in any way is a good and dope feeling!” Hart told CNBC’s Frank Holland in an exclusive interview about the agreement.
The deal with the franchise will include signage inside the team’s Lincoln Financial Field, branded bars in the stadium and marketing on the Eagles’ digital platforms.
The Eagles hope to seize on the recent success of celebrity spirits brands and a rise in tequila sales, as many U.S. drinkers drop beer in favor of liquor. Gran Coramino is the latest luxury spirits brand to try to gain market share through a league or team partnership, as the association between beer and sports starts to fade.
“I think sales will grow…
2023-09-14 12:41:30
Post from www.cnbc.com
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