Photo: Nvidia
If your sticker shock from Nvidia’s reveal of astronomical costs for its new 4000-series graphics playing cards yesterday gave you drawback on notion checks, I carry dangerous information: It’s not more likely to get any higher, not less than so far as Nvidia is worried. It appears workforce inexperienced is sticking to these sky-high costs for its new playing cards and, primarily based on feedback from CEO Jensen Huang, we should always anticipate such costs to be the brand new regular.
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Responding to questions over the remarkably excessive price of the corporate’s new GPUs, Digital Trends reviews that Nvidia CEO Jensen Huang was very direct in saying that “the idea that the chip is going to go down in price is a story of the past.” With cryptocurrency mining fading away after the Ethereum merge, many PC fanatics had hoped that graphics playing cards, which have till lately been low on availability and excessive on worth, would see a return to extra affordable worth factors shifting ahead. It appears, nonetheless, that Nvidia doesn’t agree.
“Moore’s Law is dead,” Huang stated, referring to the phenomenon of transistor counts doubling each two years, resulting in better efficiency and lowering prices. “A 12-inch wafer is a lot more expensive today.”
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Read More: Nvidia’s New 4000-Series PC Graphics Cards Are Too Damn Expensive
Though the upcoming 4000-series playing cards look to be testing the bounds fanatics will likely be keen to spend for a large improve, the corporate did state that the 3000-series collection is more likely to current an ongoing different to these wanting to avoid wasting money. Yesterday, an Nvidia spokesperson informed Kotaku that, “RTX 3080 10GB is still an incredible value and we’ll continue to offer it in our lineup.”
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Nvidia has been on a roll these days in relation to angering its prospects. Its conduct towards AIB (add-in board) companions who manufacture third-party playing cards that includes Nvidia chips has apparently been offensive sufficient to scare off one of many largest names on the town, EVGA, from manufacturing GPUs in any respect sooner or later. Now, Nvidia is signaling its intent to maintain the value squeeze on customers as effectively, and with costs this excessive, we’re in uncharted waters.