Netflix takes a swing at live sport
From Korean horror to Palestinian romance, Netflix covers every genre—almost. Among tens of thousands of hours of video on its servers, the world’s largest streaming platform is missing the category that draws bigger audiences to television than anything else: live sport.
That will change at 3pm on November 14th in Las Vegas with the Netflix Cup, a celebrity golf tournament which will be streamed live to the company’s 250m subscribers. The unconventional show, featuring teams made up of professional golfers and Formula One racing drivers, is billed as a one-off. It may turn out to be a warm-up for something bigger.
Netflix says the purpose of the cup is to promote “Full Swing” and “Drive to Survive”, its successful docu-series about golf and racing. Lately the company has been active in a niche in what it calls sports shoulder-programming, commissioning factual series such as “Break Point” (following professional tennis players) and “Unchained” (tracking the Tour de France), as well as profiles of stars such as David Beckham.
2023-11-14 14:16:11
Original from www.economist.com
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